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Developing Landing Pages that Convert Visitors to Buyers
Program Code:
277
Date:
Wednesday, May 21, 2008
Time:
10:45 AM to 12:00 PM
EST
SPEAKER
(S):
Karen Crist, Vice President Sales and Marketing,
DMinSite
Karen Crist leads the Sales and Marketing team at DMinSite, managing the account executives, executing marketing programs and recognizing new product and partner opportunities. Karen was most recently part of the founding team at NextAction, a product level cooperative database, where she served as their SVP of Sales & Marketing. Karen has also held senior level management positions at Abacus, leading their Merchant Services Division and launching the Business-to-Business Cooperative Database.
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Gavin Galtere is the VP eCommerce and IT at BudK World Wide which sells edged, fantasy, re-enactment and cosplay collectables. Gavin leads both the Interactive Marketing and Information Technology efforts. Previous to joining BudK Gavin headed up Web Development and Network Operations at Benchmark Brands.
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Tim Walter, Vice President,
Eagle America Corporation
Tim Walter is Vice President of Eagle America Corporation which operates two woodworking supply titles, Eagle America and PriceCutter.com. Since leaving the Fortune 500 world in 2000 to join this family owned firm, his primary responsibilities have been overseeing all aspects of sales and direct marketing. As much as he enjoys working on the companies catalog projects, managing their eCommerce sites is his favorite part of each day.
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Description
You've worked hard putting together a great paid and organic
search program and the development of a top notch email program
in order to get the right customers to your website. But without great landing pages that convert customers, much of that effort will go to waste. In this session, we'll provide you with strategies for creating effective landing pages that convert visitors to buyers. You'll see real-world examples of how well thought out and designed landing pages incorporated into your multichannel strategy can help drive sales.