25th Annual ACCM Conference
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Battling Rising Costs Across the Entire Multichannel Enterprise
Track
:
Multichannel Marketing
Program Code:
275
Date:
Wednesday, May 21, 2008
Time:
10:45 AM to 12:00 PM
EST
Location:
Osceola 5
SPEAKER
(S):
Brad Bishop is President of The Paragon, a direct marketer of apparel, home decor and lighthearted products for living and giving. The Paragon is a division of BlueSky Brands, Inc. which includes among its properties National Wildlife Direct, The Winterthur Museum catalog and Bits & Pieces. His previous experience is primarily in marketing with catalogers Specialty Catalog, WearGuard, J. Jill and Talbots. He has also worked in several software companies providing analytical services to direct marketers. He lives in Rhode Island.
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Jeff Govoni is the Marketing Director at America's Gardening Resource (AGR) which sells gardening hard- and live goods under the brand names Gardener's Supply Company and Dutch Gardens. Jeff is a twenty-year direct marketing veteran as well as a twenty-year AGR veteran. Jeff has played many sales and marketing roles while at AGR including selling high-end greenhouses direct to consumers over the phone, launching AGR's e-commerce business and leading the AGR marketing team.
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Jeremy A. Smith, President, Arthur Lauer, Inc.
Margo Wyckoff, Vice President of Merchandising,
Destination Rewards
With over 20 years of multi-channel retail experience and a record of accomplishment at senior executive levels, Margo Wyckoff has held key corporate positions in consumer direct marketing, merchandising, inventory control, and systems development.
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Description
The rising cost of running a multichannel business is at the top of everyone's minds. Reducing costs in every area of the business is essential to the continued growth of your company. Join us for this important session where experienced multichannel merchants will supply you with many cost saving ideas in specific areas of the business including marketing, creative/production, merchandising, ecommerce, and operations. You will walk away with ideas you can implement immediately.