From "pageless" browsing, to personalized imaging, to video, to drag-and-drop content, the potential for innovation in e-commerce is abundant. This session will showcase how rich media and rich Internet applications are driving multichannel innovation through real-world case studies from multichannel retailers. It will include
challenges these businesses face and the tools they have used for success. Best practices and results associated with their campaigns will be featured. You'll learn how new technologies along with analysis of customer preferences, strategic execution and cost-effective multichannel tactics can result in increased sales both online and offline.