Session Information
25th Annual ACCM Conference
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Secure Your Company's Bottom Line: Secure Your Data
Track
:
Senior Executive Issues
Program Code:
254
Date:
Wednesday, May 21, 2008
Time:
7:30 AM to 8:30 AM
EST
Location:
Osceola 5
SPEAKER
(S):
Jerry Cerasale, SVP, Government Affairs, The Direct Marketing Association, Inc.
Description
Security of customer information is crucial to maintaining
confidence in your business' bottom line. If you leave the door open, you could allow personally identifiable information to be stolen or altered, compromising the trust between you and your customer. Lose that trust, and customers will deny you the information you need to build a good marketing relationship. This panel of experts can teach you the steps you can take to minimize the risk of data loss and how to be a hero within your organization.
confidence in your business' bottom line. If you leave the door open, you could allow personally identifiable information to be stolen or altered, compromising the trust between you and your customer. Lose that trust, and customers will deny you the information you need to build a good marketing relationship. This panel of experts can teach you the steps you can take to minimize the risk of data loss and how to be a hero within your organization.
This session is a part of: