Marketers must re-define fundamental "distribution rules" and financial aspects of affiliate relationships. This panel of experts will reveal how savvy marketers, affiliate publishers and service providers restructure relationships to achieve mutually beneficial acquisition and branding results. A handout of affiliate marketing terms and definitions will be supplied.
You will learn:
- Ways to create more profitable relationships between marketers, affiliate networks and affiliates
- How to identify ways web affiliate programs can impact 'ROI scoring' of other marketing channels
- Steps to create more efficient, integrated marketing programs