Site search is the customer's window into your online catalog. To be effective, it must deliver service that is comparable to your other channels — paper catalogs, call centers, stores, etc. How do you help customers find the "best" products for a given need, and still drive orgins for the business? Join us for this panel session, where we will explore how, through site search, you can deliver a customer experience that increases conversions as well as customer satisfaction. In this session, you'll learn how the most innovative websites are delivering a personalized user experience by leveraging site search, guided navigation, dynamic merchandising, user-generated content, custom catalogs, and more.