Catalog+web? Catalog+store? Catalog+dealer? Catalog+ all of the above? We're all multichannel marketers today, but that doesn't mean that we understand how to optimize across those channels. In fact, we often find channel challenges confusing, even overwhelming. In this session, you'll hear how other multichannel marketers are maximizing their mature channels, coping with their new, changing channels, and making all their channels work better together. You'll hear case studies, can-do principles, and practical tips to grow your own multichannel business.