Today almost everyone is an expert on email marketing. You
probably already know all the subject line improvement tricks, email design tweaks and copywriting secrets. But email success is often about realizing that rules don't always work. This session will give you fresh and tested email ideas that go against common email knowledge and which you can use to increase sales. Plus, discover why you should switch part of your customer communications to RSS, and how to turn it into a sales machine.
You will learn:
- Ways to re-think your email editorial strategy that will
generate sales
- When unqualified lists perform better than highly-argeted ones
- How to achieve function over design and double your email
results