Discover the advantages that smaller niche marketers have over big box, big brand companies due to their unique, boutique and streamlined merchandise selection. This session will expose you to the real-life marketing strategies (such as SEM, SEO, catalog/direct mail, email) that several small, niche marketers are using to build successful businesses and compete against the bigger
players.
You will learn:
- Valuable information about marketing-focused, niche product assortments
- Budget-friendly marketing techniques which build customer loyalty and attract customers