This session will outline the major issues to take into account when commissioning your website and how to market the final product through copywriting, link building, word-of-mouth marketing, and e-commerce analytics. Discover how to find resources for low cost customer research and track your goals with understandable metrics.
You will learn:
- How to commission a search-friendly site
- What questions to ask
- Simple search optimization techniques
- Strategies to network your website online