Anyone can create beautiful catalog and web pages but few multichannel merchants understand the art of engaging customers. Design "rules" are not enough anymore when customers are bombarded with over 4,000 messages a day. Learn how "experiential creative" breaks through the clutter, and competition, to engage customers with relevant messages resulting in break-through results. In this example-filled session, you'll learn how to:
- Use what you know to get inside your customer's head and build creative that resonates and creates emotion (and results!)
- Understand how your brand is the seed to building an experience that can be re-created in your catalog and online