In this session, we'll discuss innovative merchandising techniques that boost sales, and how to build them into your e-commerce strategies. You'll discover merchandising tools and tactics that resonate with your shoppers and how to leverage them effectively. We'll examine the role of user-generated content, performance benchmarking and ways to assess winning strategies. Plus, find out how to use the web to drive store traffic. You'll walk away with key tactics that increase sales, boost AOV and achieve bottom line results.