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How to Grow Your Multichannel Business in a Few Easy Steps
Program Code:
198
Date:
Tuesday, May 20, 2008
Time:
10:45 AM to 12:00 PM
EST
SPEAKER
(S):
Click the plus sign to see more detailed information
about each speaker.
Chris Fawcett, Vice President and COO, Catalog and Internet,
firstSTREET
Chris Fawcett is COO and VP Marketing of FirstStreet, a business-to-consumer multichannel marketer of lighting, electronics, healthy living, home solution products and many more categories. Chris is responsible for catalog marketing, Internet marketing, merchandise and Operations. Prior to FirstStreet, Chris was with J.Jill Direct managing both marketing and database areas.
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Michael Grant, Sr. Consultant - Principal, Strategic Insights,
Experian Marketing Services
Michael I. Grant is Senior Consultant – Principal, Strategic Insights with Experian Marketing Services. Mike’s specialty has been assisting multi-channel marketers in increasing sales, profits and shareholder value, utilizing marketing analytics to measure productivity across media and to allocate future marketing spend in increasingly complex business environments.
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Tom Tweedie is VP of Marketing at Baudville, a BTB marketer of recognition awards and security products. Tom has been in the direct marketing industry for 25 years and prior to Baudville, was Senior Director at Day-Timers for 5 years and VP of Marketing at Electromark for 2 years and Marketing Director at New Pig for 4 years.
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Description
Don't miss this step-by-step approach to identify strategic
initiatives that will increase revenues and profits. Discover how to expand your business through spin-off brands and new markets. This session will assist both B-to-B and B-to-C multichannel retailers to focus and re-focus themselves on how to grow their business in a productive and profitable manner. You'll hear from industry experts and learn how to:
- Identify areas of growth for your company
- Do a self assessment of your own situation