Think Coke. Think Nike. Then recognize that brand image is critical for success. But a Silverpop study found that online marketers are sending shoppers mixed messages. Email campaigns don't match the landing pages they lead to, and in far too many cases nothing matches the company's website either. It's more than just matching the color of backgrounds and using the same type face. This session will discuss the key branding elements that cut across media and show how top-name companies maximize their online presence.