Session Information
25th Annual ACCM Conference
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B-to-B Catalog Creative Showcase — Five Case Studies in Doing It Right
Track
:
Business-to-Business
Program Code:
195
Date:
Tuesday, May 20, 2008
Time:
10:45 AM to 12:00 PM
EST
Location:
Tallahassee 1
SPEAKER
(S):
Jim Jacobsen, Design Director, Uline
Michael Muscarella, Director, Creative Services & Product Development, SmartPractice
Mike Wychocki, EVP, Haggin Marketing
Description
Come hear both B-to-B marketers and their agencies on the
evolving nature of creative in the B-to-B catalog marketplace.
Presented will be five quick case studies highlighting B-to-B catalogers that do it right and in turn get more sales. We'll discuss how the Internet and driving to online has changed the way B-to-B catalogs are designed. Hear thoughts on balancing 'speed and cost efficiencies' versus 'strong creative and connective shopping/ordering experiences'.
You will learn:
- Old school tricks-of-the-trade that still apply
- Newer creative trends that have been influenced by consumer catalogs
evolving nature of creative in the B-to-B catalog marketplace.
Presented will be five quick case studies highlighting B-to-B catalogers that do it right and in turn get more sales. We'll discuss how the Internet and driving to online has changed the way B-to-B catalogs are designed. Hear thoughts on balancing 'speed and cost efficiencies' versus 'strong creative and connective shopping/ordering experiences'.
You will learn:
- Old school tricks-of-the-trade that still apply
- Newer creative trends that have been influenced by consumer catalogs
This session is a part of: