Session Information
25th Annual ACCM Conference
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Multichannel Challenges: Single Solutions
Track
:
Multichannel Marketing
Program Code:
193
Date:
Tuesday, May 20, 2008
Time:
10:45 AM to 12:00 PM
EST
Location:
Miami 1
SPEAKER
(S):
Ryan Hennig, Circulation Manager, Miles Kimball Company
Description
Multichannel marketing presents numerous challenges, from
determining optimal customer contacts to managing multiple
vendors who supply key marketing services. Each panelist will share specific examples of how each issue was evaluated and the results.
You will learn:
- How each company approaches the different facets of
marketing in a multichannel environment
- What changes were made to the business to support
the solutions
- How tests were conducted and the results
determining optimal customer contacts to managing multiple
vendors who supply key marketing services. Each panelist will share specific examples of how each issue was evaluated and the results.
You will learn:
- How each company approaches the different facets of
marketing in a multichannel environment
- What changes were made to the business to support
the solutions
- How tests were conducted and the results
This session is a part of: