A variety of B-to-B and B-to-C multichannel catalogers will discuss how they used effective online and offline culation strategies to combat increasing costs. They will illustrate how to sell product through multiple channels, and share what worked and what didn't work. They will cover what you need to do to maximize circulation and remove unproductive marketing campaigns, including setting up reliable tests. You will learn:
Real catalog survival tactics that work
How to maximize sales and profits despite rising costs
Ways to allocate marketing dollars to your best advantage