Find out how two companies, large and small, significantly reduced costs and improved the timeliness of their publications by implementing structured content models and publishing systems. By doing so they significantly increased the value of their content. Over 99% of content is published to multiple channels, including websites, catalogs, and other direct mail publications. Plus, we'll
discuss how to develop a structured content model that aligns with your overall publishing strategy and business needs.

You'll learn:
- How to avoid common content model issues
- How to publish the same product descriptions to multiple channels with little editing
- How to share content on a global basis