Click here to go to the previous page
Direct Selling: A New Profitable Channel for Multichannel Merchants
Program Code:
175
Date:
Tuesday, May 20, 2008
Time:
7:30 AM to 8:30 AM
EST
SPEAKER
(S):
With 39 years in the industry, Paula Antonini is one of the most well-versed direct selling professionals around. She began her extensive career with Tupperware in the field before moving into the corporate side of the business. She has held a variety of positions, including National Sales Trainer and Vice-President/Regional Manager in the U.S. as well as Director of Salesforce Development in Russia. She also spearheaded international development for both CUTCO and Creative Memories.
|
David Fish is CEO of IMN. Dave has over 20 years of leadership experience in electronic publishing, online marketing, data management, direct response and database marketing. Previous positions include President/CEO of Avaki Corporation; COO, Engage Technologies, Inc., Engineering Director for the Lotus Development Corp. and Vice President of Systems for Epsilon. He has also been involved with several private ventures in electronic publishing.
|
Scott Van Winkle, CFA, is Managing Director at Canaccord Adams. He analyzes the health-focused segments of the food, nutrition and direct selling industries and has been recognized as a leading sell-side analyst in his industry by both the Wall Street Journal and Forbes.
|
Description
Opening new channels, such as direct selling, can increase your bottom line. Discover how The Body Shop has successfully extended its mainstream retail brand into direct selling with The Body Shop at Home. You will also hear from a leading business analyst with direct selling expertise.
You'll learn:
- Which products and services are ideal for the direct
selling channel
- The next steps to entering this channel
- The value of recurring customer communications to build and strengthen the important personal relationships that are the key to success