Session Information
25th Annual ACCM Conference
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Direct Selling: A New Profitable Channel for Multichannel Merchants
Track : Multichannel Marketing
Program Code: 175
Date: Tuesday, May 20, 2008
Time: 7:30 AM to 8:30 AM  EST
Location: Naples 1
SPEAKER (S):
 Paula Antonini, Global Director of Development, The Body Shop at Home
 David Fish, CEO, IMN
 Scott Van Winkle, CFA, Managing Director, Canaccord Adams
Description
Opening new channels, such as direct selling, can increase your bottom line. Discover how The Body Shop has successfully extended its mainstream retail brand into direct selling with The Body Shop at Home. You will also hear from a leading business analyst with direct selling expertise.
You'll learn:
- Which products and services are ideal for the direct
selling channel
- The next steps to entering this channel
- The value of recurring customer communications to build and strengthen the important personal relationships that are the key to success


Audio Synchronized to PowerPoint
(Code: 175)
List Price:
  
This session is a part of:
Handout Online
(Code: 175)
Regular Attendee:Free