Are you a dot-com thinking of launching your first catalog? A cataloger with a spin-off idea? A manufacturer or retailer
considering adding a catalog channel? Then you'll want to attend this session. You'll hear: how to do a feasibility analysis before you decide; strategies for printing and mailing, lists, merchandising, and for back-end operations. This session is packed with real-life case studies, and will help walk you through the steps to your own launch or spin-off.