25th Annual ACCM Conference
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Growth Strategy Challenges: A Panel Discussion with People Who Are Making It Happen
Track
:
Small & Start-Up Multichannel Merchant Intensive
Program Code:
132
Date:
Monday, May 19, 2008
Time:
3:15 PM to 4:15 PM
EST
Location:
Naples 2
SPEAKER
(S):
Steve Darr, President/ Owner, Christian Tools of Affirmation
Lisa Kronmuller, Marketing Manager, Hershey's Gifts, The Hershey Company
Steve Trollinger, Senior Vice President, Client Marketing, J. Schmid & Associates, works with a host of consumer and business catalogs developing, executing and evaluating strategic initiatives. Integrating his approach, Steve helps clients mail smarter and boost their bottom lines. A seven-time ACC presenter, he’s an energetic presenter on catalog metrics and analytics, customer strategies and creative mail strategies.
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Geoff van Sonsbeeck is Managing Director and Co-Founder of Isabella Oliver, an award winning international e-commerce and mail order business for designer maternity wear. The company launched in 2003, has been profitable from day one and with current sales in excess of $15 million Isabella Oliver is now the fastest growing and largest specialist maternity wear company in the UK. Before setting up his own company, Geoff obtained ten years of international blue chip experience at Heineken and Shell.
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Mike Wilson, V.P. Sales and Marketing, Eckler Industries, Inc.
Description
Join the managers, presidents, owners and founders of four
growing multichannel businesses for a discussion about the
key challenges of starting and growing a profitable venture. From financing issues to marketing challenges; from fulfillment and operations to successful growth strategies, hear how these entrepreneurial thinkers are winning the multichannel challenge.