Session Information
25th Annual ACCM Conference
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Using Testing to Create a Better Customer Experience and Increased Sales
Track
:
Web Analytics and Conversion Intensive
Program Code:
131
Date:
Monday, May 19, 2008
Time:
3:15 PM to 4:15 PM
EST
Location:
Naples 1
SPEAKER
:
Description
In this last session of the day, we'll introduce you to testing in order to achieve page optimization. You'll learn testing best practices, the impact different features have on conversion, and options for implementing tests. Plus, you'll hear from a merchant who successfully uses testing to improve the customer experience.
This session is a part of: