Keyword-rich contextually relevant text links are like fuel for your website's search engine rankings. Without good links, you are relegated to the bottom of the search results heap. Link building is arguably the most difficult, the most misunderstood and poorly executed aspect of SEO. In this session, you will learn criteria for evaluating a link's value, creative link building strategies, link
buying do's and don'ts, how to approach webmasters, how to
leverage your affiliates, how social media can be leveraged to build links, and more.