A panel discussion by top-tier marketers will explore the issues surrounding email ROI in a multichannel world. Topics covered will include how technologies that simplify segmentation and testing will be standard going forward. Panelists will evaluate the threat to email from social media and user-generated content, and changes to programs that will be necessary because of the growth of Web 2.0. Attendees will come away with a better understanding of
the future of email marketing in a cluttered, on-demand,
consumer-centric world.