25th Annual ACCM Conference
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Online and Offline Merchandising Verve: Strategies to Boost Product Performance
Track
:
Merchandising Intensive
Program Code:
126
Date:
Monday, May 19, 2008
Time:
3:15 PM to 4:15 PM
EST
Location:
Osceola 3
SPEAKER
(S):
Kathy Hecht, SVP/General Manager, Greetings, AG Interactive, American Greetings
Beth has worked in direct marketing since 1982. After almost ten years in marketing with Sara Lee Corporation with Sara Lee Direct, Wolferman’s, and Coach Leatherware, she moved to Time Warner, then to the Walt Disney Company. Subsequently, she moved to Hartmarx Corporation to lead Barrie Pace. From there, she worked at Chief Supply, a B2B company, then on to NextAction, the cooperative database. She is now independently consulting with direct marking companies on marketing and general management.
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Phil has been president of MCM Electronics, an Ohio based B2B and B2C catalog and internet seller of electronic products and components, since July of 2007. In addition to the direct channels, MCM has an outbound National Accounts group that sells to larger customers that install and repair consumer electronics. Prior to MCM, Phil was president of Astral Direct which was comprised of three catalog and internet brands: Linda Anderson, The Music Stand and Characters.
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Description
Is your merchandising strategy having a mid-life crisis? Does it need a bit of enlivening or reenergizing? Do your products need pizazz? No matter what your product category, or whether you are a consumer brand or a B-to-B brand, this roundtable of merchandising experts will provide new stimuli to help invigorate your merchandising efforts and differentiate you from the competition.
You'll learn:
- Tactics to leverage product meaningfully across all channels
- Attention grabbing tips that increase sales, revitalize and reenergize your brand
- Customer-pleasing, sales-increasing online techniques