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Long Term Planning — Creating Your Three-Year Plan
Program Code:
125
Date:
Monday, May 19, 2008
Time:
3:15 PM to 4:15 PM
EST
SPEAKER
(S):
Charis Gaines, Director, Marketing Planning and Analysis, Eckler Industries
Before starting her own catalog consulting company, Hemisphere Marketing, Gina served as director for customer relationship management with Spiegel Inc. in Chicago. She led the marketing team with the database development across companies and multi-channels. She built her experience in marketing, promotions, e-commerce, circulation, catalog production, forecasting and analysis for companies including Road Runner Sports, Barrie Pace and Disney Direct Marketing.
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Description
With your new campaign results in hand, you can now take a look at your bigger strategy and create a successful three year plan. We'll discuss what you'll need to consider and how the results of your campaign can help form your long term goals. We'll show you an example of a template you can use to create your own three-year plan.
You'll learn:
- Things to consider in building a three-year plan and how to get started
- What level of detail makes sense for your plan