A tightly controlled process for creating photography content across channels is critical for both brand and the budget. Learn how to take a photoshoot from the turnover meeting all the way through delivering page files to the printer. Learn about timesaving tricks, secrets of team collaboration, product tracking, and re-purposing images. This session will present examples and case studies on
how you can produce more efficient photography while remaining faithful to the marketing strategy and brand objectives.
You'll learn:
- How to make sure your photography works for all channels
- How to make your images accessible to all internal stakeholders