Session Information
25th Annual ACCM Conference
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Building Your Brand While You're Building Your Business: How Brand and Creative Produce Incremental Growth
Track
:
Small & Start-Up Multichannel Merchant Intensive
Program Code:
123
Date:
Monday, May 19, 2008
Time:
2:00 PM to 3:00 PM
EST
Location:
Naples 2
SPEAKER
:
Description
Being successful in the multichannel world isn't as easy as
paint-by-numbers. Marketing strategies alone can't get you to $50 million. Who you are, what makes you unique, how you tell your story — these elements are critical to generating long-term success. This session will look at the role of brand and creative in building a successful multichannel business.
You'll learn:
- The role of brand in today's highly-competitive marketplace
- How to create a positive, brand-enhancing customer experience
- Best practices in catalog creative and must-have online
elements
- How to integrate merchandise metrics to create a better
online and offline experience
paint-by-numbers. Marketing strategies alone can't get you to $50 million. Who you are, what makes you unique, how you tell your story — these elements are critical to generating long-term success. This session will look at the role of brand and creative in building a successful multichannel business.
You'll learn:
- The role of brand in today's highly-competitive marketplace
- How to create a positive, brand-enhancing customer experience
- Best practices in catalog creative and must-have online
elements
- How to integrate merchandise metrics to create a better
online and offline experience
This session is a part of: