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Merchants Reveal Merchandising Secrets that Sell More Product Online
Program Code:
117
Date:
Monday, May 19, 2008
Time:
2:00 PM to 3:00 PM
EST
SPEAKER
(S):
"Margaret Moraskie has spent her career in the retail industry. She has been with Boston Proper for 14 years working in various aspects of the business from merchandising to inventory control. She has been responsible for the E-Commerce merchandising and marketing since 2000.
Prior to Boston Proper, Margaret trained at Sterns, a division of Federated Department Stores. Margaret is a graduate of the Carroll School of Management of Boston College."
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As VP E-commerce for Orvis, Brad’s responsible for all things web including onsite merchandising, online marketing, and outbound e-mail. A retailer from the day he was born into a family business, Brad’s been a buyer, marketer, DMM, as well as Director E-commerce. Brad's a private pilot who enjoys the challenge of precise operations and likens his style to a finely tuned instrument approach. Orvis has 45 stores, 600 dealers, and sends 50+ million catalogs/year. Its websites transact 1/3 of its sales.
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Description
It's no secret that e-merchants are constantly looking for ways to enhance their product sales online. Don't miss these real-life case studies about merchandising online "must dos". Learn how your brand can capitalize on what consumers need and expect from the online product experience. Throught these hands-on, practical examples, you'll gain insights into how e-merchants build their
brands one product at a time. Discover new and profitable ways to make your products work harder via online promotions, positioning, cross-selling tactics and more.