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Strategic Merchandising Metrics That Lead to Better Results
Program Code:
103
Date:
Monday, May 19, 2008
Time:
12:45 PM to 1:45 PM
EST
SPEAKER
(S):
Steve Leveen is the CEO and co-founder with his wife, Lori Granger Leveen, of Levenger. Established in 1987, Levenger was the first company in America to design products specifically with readers in mind. The company has evolved into a high-end designer and retailer of products geared toward reading, writing and working with ideas. A multi-channel retailer, Levenger sells via its consumer catalog, website, business-to-business unit, as well as through its retail stores.
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Andrea Syverson is a customer-centric listener, connector and creator. As a right and left-brained creative marketing strategist with over 20 years experience, she holds the customer in highest regard in all decision-making processes. By actively and intuitively listening to customers, she has created and developed best-selling products across a variety of categories…from gifts and stationery and books to gourmet food and apparel to spirituality, just to name a few.
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Description
It's all about results. But what results really matter? Join this panel of product practioners and learn what dashboard of online and offline merchandising metrics work best for making important brand decisions. As multichannel merchandising gains complexity, discover ways to keep a results-oriented focus simple but actionable.
Take aways will include:
- Silo-busting reporting strategies
- Critical metrics by channel
- How to mine data for core merchandising truths