Referred to as "front-end marketing," customer acquisition is one of the most critical aspects of building a direct selling business. It is also typically one of the most expensive aspects of the business. This session covers the ins and outs of new customer acquisition and the critical metrics for analyzing the success of your acquisition efforts, online and offline.
You'll learn:
- The role and importance of new customer acquisition for
different business models
- How to measure the cost of acquiring a customer and
other front-end metrics
- Strategies for growing the customer file