For catalogers, design and layout is too often an afterthought. Learn how to unleash the power of design through proven techniques that grab attention, tell a story and ultimately motivate readers to buy. You'll see real-life examples from both consumer and B-to-B catalogers that clearly illustrate what works...and what doesn't!
This fun and entertaining session will:
- Present the tried-and-true "rules" of catalog creative and how to use them
- Review how to use design "hygiene" to present a more
appealing catalog
- Demonstrate how "themes" engage readers and ultimately increase sales
- Show how successful catalogers use design and copy
to tell "the whole story" at-a-glance