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Program Code:
88
Date:
Monday, May 19, 2008
Time:
8:15 AM to 9:30 AM
EST
SPEAKER
:
Steve Trollinger, Senior Vice President, Client Marketing, J. Schmid & Associates, works with a host of consumer and business catalogs developing, executing and evaluating strategic initiatives. Integrating his approach, Steve helps clients mail smarter and boost their bottom lines. A seven-time ACC presenter, he’s an energetic presenter on catalog metrics and analytics, customer strategies and creative mail strategies.
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Description
The day begins with an exploration of the factors that drive
success in a multichannel business with emphasis placed on
those areas critical to small and start-up companies. We'll look at keys to sustained growth and business health indicators, the role of e-commerce in the multichannel mix and the 10 core competencies of successful multichannel ventures.
You'll learn:
- The drivers of multichannel success and why ventures fail
- Top-level strategies for starting and growing a successful multichannel business
- Skill sets required to start and grow successfully