Having a page-one "free" (or "organic") search position grabs the most attention and generates the most free clicks. But how do you push your pages into that top spot? In this action-packed session, we'll address the top ten SEO essentials for catalog sites — and how your site's creative, design, link strategy and code create a successful organic campaign. Plus, you'll leave with a ten-point SEO essentials checklist outlining action steps that you can take today.