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Invite Your Customers into Your Brand and Watch Your Sales Grow
Program Code:
82
Date:
Monday, May 19, 2008
Time:
8:15 AM to 9:30 AM
EST
SPEAKER
(S):
Steve Leveen is the CEO and co-founder with his wife, Lori Granger Leveen, of Levenger. Established in 1987, Levenger was the first company in America to design products specifically with readers in mind. The company has evolved into a high-end designer and retailer of products geared toward reading, writing and working with ideas. A multi-channel retailer, Levenger sells via its consumer catalog, website, business-to-business unit, as well as through its retail stores.
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Andrea Syverson is a customer-centric listener, connector and creator. As a right and left-brained creative marketing strategist with over 20 years experience, she holds the customer in highest regard in all decision-making processes. By actively and intuitively listening to customers, she has created and developed best-selling products across a variety of categories…from gifts and stationery and books to gourmet food and apparel to spirituality, just to name a few.
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Description
Master the art of "open" Merchandising. You've heard of the
benefits of open branding. Now, apply those techniques to product! Create a more engaging merchandising experience across all channels by inviting your customers into your brand...before, during and after your product development process.
You'll learn:
- How, when and why to invite your customers in
- The branding and sales benefits of customer co-created
products
- Entrepreneurial-driven and budget-minded solutions for
successful product development