Session Information
25th Annual ACCM Conference
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Circulation Planning — The Key to Meeting Your Catalog Demand Goals by Channel
Track : Circulation Intensive
Program Code: 81
Date: Monday, May 19, 2008
Time: 8:15 AM to 9:30 AM  EST
Location: Osceola 1
SPEAKER (S):
 Linda Spellman, Vice President of Direct Response, Hickory Farms
 Cheryl Zotter, Director, Circulation, GAIAM
Description
To reach your specific financial goals with a new circulation campaign you need a carefully thought through plan. Come to this session and you'll discover the questions you need to ask before starting any new campaign: what $/Book should I expect? How much will come in via the call center vs. the web? Only once you have set your financial goals can you create your circulation campaign. You'll learn:
- What templates can set up a successful planning session
for catalog performance
- The key factors in determining performance changes from
last year/last season


Audio Synchronized to PowerPoint
(Code: 81)
List Price:
  
This session is a part of:
Handout Online
(Code: 81)
Regular Attendee:Free