Session Information
DM Days NY 2008
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Going Beyond CPC Pricing
Track
:
Sessions
Program Code:
96
Date:
Tuesday, June 10, 2008
Time:
2:00 PM to 2:55 PM
EST
Location:
1A21
CONTACT PERSON
:
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about each speaker.
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about each speaker.
PANELIST
:
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PRIMARY SPEAKER
:
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SPEAKER
(S):
Charlie Cole, Vice President, E-Commerce, Schiff Nutrition
Jon Diorio, Group Product Marketing Manager, Google, Inc.
Rafael Zorrilla
Description
You have a successful package and have used all of the normal lists. Where do you go from here? What other lists would be appropriate?
LEARNER OUTCOMES:
- Learn about different retention patterns and lifetime values from the new respondees.
- Learn about new lists outside your traditional channels.
- Understand the different response patterns in the use of these new list areas.
This session is a part of:
Handout Online
