Business intelligence has been around for a long time however one of the gaps that remains to be filled is the ability to quickly and effectively leverage data to deliver intelligence at the point of customer interactions. Organizations are yet to transform their data silos to customer-centric business processes, leverage data integration to operationalize customer intelligence.

You'll learn:
• Best practice approaches for operationalizing customer intelligence
• Key elements of how to deliver ROI on customer intelligence
• Technology trends and techniques needed to support the delivery of customer intelligence at the point of interaction
• Case study insights into how a leading financial services organization has been able to drive new revenue from implementing intelligence at the point of interaction