Do reward cards work in retaining consumers? In a groundbreaking proprietary research project, COLLOQUY assembled a consumer panel in five of the hottest demographic segments in marketing. The effort was to uncover attitudes, perceptions and usage of reward card programs and contrast them with the general population. For example, is loyalty card usage rising or falling? How does transactional behavior translate into brand affinity? In addition, do different demographics respond to loyalty marketing promotions in unique ways?

Learn the answers to these questions and:
• How customer loyalty varies across key demographic groups
• Attitudinal and behavioural differences that shape customer involvement with rewards programs
• How to cultivate profitable relationships with diverse customer segments