Discover how to reap the benefits of the next level of the Event Based Marketing (EBM) model. Learn how other organizations monitor enterprise-wide customer behavior to identify meaningful events and patterns at an individual level, and then trigger "right time" business actions before it is too late.

Whether it is a missed regular deposit trigger delivered to a relationship manager or an unusual transaction alert emailed to a customer, timely recognition and action increase cross-sell rates, improve customer retention, and boost overall profitability.

Real-world case studies will show you:
• Different technical approaches to implementing an EBM program
• Three key aspects of EBM programs: speed, openness, and ease of use
• Relative strength and weaknesses of various event-based marketing approaches
• How to dramatically improve close rates with customer "readiness to act" triggers