Revolutionize the way you do business right from your own desktop! Use nothing more than Microsoft Excel and some simple fundamentals that anyone can master.

You already know that data-driven marketing is critical to your business success. But what if you are stuck at the starting gate with no budget, no special software, no organizational support and, of course, no PhD in statistics. What now?

With the knowledge gained from this session, you can still:
• Quickly figure out whether your test results signify a breakthrough
• Run a quick-and-dirty model to determine who are your best customers
• Predict future response rates based on small data samples
• Know how much you should be willing to pay for a new customer?