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Getting Into The Inbox — How Your List Affects Deliverability
Program Code:
128
Date:
Wednesday, December 12, 2007
Time:
11:15 AM to 12:30 PM
SPEAKER
:
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about each speaker.
Austin was the driving force behind FreshAddress's patented ECOA technology. He is an active member of the DMA and EEC, and a frequent contributor to industry publications and events. He is also the recent recipient of the DMEF's "Rising Star" award.
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Description
Your message deserves to be heard! There's constant talk of the importance of getting your email into the customer's inbox. The trick is to avoid the spam filters.
There is much more than content that determines email deliverability. Learn why list hygiene is actually a significant contributor to your deliverability troubles. Review real-life examples and learn some practical steps to clean up your list.
You will learn:
• About spamtraps, bogus, and other malicious email addresses
• How email address typos cause deliverability problems and how to avoid them
• How to easily track their email deliverability without additional tools or services
No items are available for this session.