Trust in your brand and how you handle customer information is crucial to maintaining confidence especially in remote-based businesses, regardless of channel — both online and offline. If you leave the door open, you could allow personally identifiable information to be stolen or altered, compromising the trust between you and your customer. Lose that trust, and customers will deny you the information you need to build a good marketing relationship. Phishing, pharming, hackers, even relatively unsophisticated unauthorized use...all of these and other issues create significant exposure for customers and our brands. Some of the more notable examples have cost marketers in the tens of millions of dollars. Can your organization afford this exposure? Security is a heavy responsibility, but it is not rocket science. This panel of experts can teach you the steps you can take to minimize the risk of data loss and how to be hero within your organization. This panel of experts will include case studies, up-to-date information on legislation and market-based solutions for database marketers. You will learn: • How to increase consumer trust & sales. • How to maintain the security of your customer's information. • How to protect databases and customers from loss and identity theft.