In this session, we review and analyze newly released findings from Epsilon's latest annual study of consumer attitudes and behaviors toward email and spam. Epsilon's VP of client solutions, Jared Blank, and director of industry and government relations, Jordan Cohen will lead marketers through this important new data on how consumers want (and don't want) to be marketed to. This session will cover a host of key topics including:

• How to measure the multi-channel sales impact of email marketing communications beyond opens and clicks
• How consumers say email marketing impacts their purchasing and their relationships with ISPs
• Why most email users report that spam is on the decline
• What steps customers are taking to make certain they get their email
• Which new email authentication technologies are showing up on consumers' radar, and how they respond to them

You will:
• Benefit from comprehensive insights into the latest consumer research findings on email marketing
• Learn about state-of-the-art email marketing best practices
• Learn innovative approaches to email campaign performance measurement