Session Information
NCDM 2007
Click here to go to the previous page
RFM Migration Analysis - New Approach to a Proven Technique
Track
:
Analytics & Modeling
Program Code:
115
Date:
Wednesday, December 12, 2007
Time:
8:00 AM to 9:15 AM
Location:
Lagoon I
PANELIST
:
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Description
What is the most powerful method for increasing response rates for customer mailings? The answer is simple, RFM. Even though Recency/Frequency/Monetary analysis has been around for over 40 years, many marketers still do not understand how it works. Now you can discover the cutting edge secrets.
Industry expert, Arthur Hughes, will explain the methods of applying RFM cell codes to customer files to increase current response rates. Learn the process in an entertaining and easy to comprehend way and leave your knowledge of statistics at home.
You will learn:
A simple method for calculating RFM
When NOT to use RFM Analysis
How customers migrate from cell-to-cell over time
Industry expert, Arthur Hughes, will explain the methods of applying RFM cell codes to customer files to increase current response rates. Learn the process in an entertaining and easy to comprehend way and leave your knowledge of statistics at home.
You will learn: