Session Information
NCDM 2007
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Solutions Showdown: Campaign Management and Analytics Tools
Track : Technology for Today and Tomorrow
Program Code: 100
Date: Tuesday, December 11, 2007
Time: 3:45 PM to 5:15 PM  
Location: Lagoon H
MODERATOR :
Dave Panek, Director, Product Marketing, Aprimo
PANELIST (S):
Scott Briggs, Principal Consultant, Strategy and Analytics, Alterian
Will Condon, VP, Technical Consultancy, smartFOCUS, Inc.
Bernice Grossman, President, DMRS Group Inc.
SPEAKER :
Eli Black, Director of Client Services, Decision Software, Inc.
Description
Interactive and intriguing, the Solutions Showdown will showcase technology product and solution providers in a real-world competitive environment. Watch as four vendors undertake a data challenge for the ACME company, who is doing their quarterly customer mailing. Observe how each vendor manipulates their system to answer queries, get counts, put campaigns together and analyze them. A unique learning experience, you will see first-hand what competitive systems can do — with identical instructions. And you get to decide which solution performs best!


Handout Online
(Code: 100)
Regular Attendee:Free