According to a Web-Smart CMO study, 56% of marketing executives say their website is either the hub of their marketing strategy or will become so. Yet only 2% of visitors convert. How can you capture the other 98% of visitors that come to your website with intent to purchase?

Addressing this problem requires an integrated solution that manages the customer engagement process from attraction to engagement to conversion and keeps the customer connected to the brand. Marketers that have implemented this solution have faster conversions of website visitors to prospects, shortened sales cycles, and higher rates of re-purchase.

Find out how to:
? Use SEO to attract more of the right kind of visitors to your website
? Design website landing pages to engage visitors and drive email registration
? Manage the "customer conversation" for growth and retention
? Use web analytics for advanced targeting and execution of transaction-triggered email
Plus, you will get two powerful white papers:
"The Top Email Power Trends for 2007. Eye-Opening Statistics and Examples from World-Class Marketers" a white paper by Joel Book
"Design Tips for MS Outlook 2007" a white paper by ExactTarget Strategic Services