Two research powerhouses will unveil the latest findings from their all-new database marketing studies! The recent study conducted by the DMA will reveal how B2C and B2B direct marketers use database marketing tools to acquire and retain customers, and disclose industry best practices. Forrester Research will share important new findings on how database spending, direct mail and email volume is expected to change in 2008. You will learn: How customer and prospect databases differ and why Which tools to use for segmentation, software, modeling and evaluation Key differences between acquisition and customer marketing practices The current state of database marketing and what the future holds