In the highly competitive travel world, Dollar and Thrifty Car Rentals needed to move rapidly to a customer-sense and response marketing model. See how they built a 360° view of their customers with the insights to drive automated one-to-one messaging across touch points. From establishing key customer metrics to offer optimization and dynamic personalization, Dollar/Thrifty used behaviour data, overlay data and survey data to drive customer value from 0 to 360°!

Gain the knowledge to:
• Build a complete picture of your customer that can be used as a strategic blueprint
• Implement a step-by-step plan to move from strategic profiles to strategic actions
• Learn what data will drive success in the mail, through email and on the web