You've heard about the wonders of database marketing. Experts have informed you that response rates can be lifted by 200% and ROI can be increased by a factor of 7. However, you have budgetary constraints and simply don't have the bandwidth to invest in a major database marketing operation. You're not even sure if you are in fact going to see the same returns that you're heard about. What can you do within a limited budget while getting the biggest bang for your buck ? How and where do you invest ? How do you determine the mix and nature of investment in each of the five components of database marketing — strategy, the database, reporting, advanced analytics, and campaign management ? Is it possible to conduct all of the above with a minimal investment ? Whether you are a mid-sized organization or a small division of a Global 1000 company that wants to implement database marketing on a limited budget, this session is for you. Come hear about a Database Marketing starter kit that can enable you to quickly grab the low hanging fruit while building the foundation for a more extensive best practices operation.